I help fiction and nonfiction authors transform finished manuscripts into commercially viable, algorithmically indexed titles that reach active, high-intent readers.
Based in New York, USA, I work with self-published authors, small presses, and traditional publishers worldwide. Most books do not fail because of writing quality; they fail because of category misplacement, unindexed backend search keywords, weak back-matter read-through funnels, and unoptimized product pages. I fix your book's discovery infrastructure and execute targeted campaigns with 100% written accountability.
By treating book promotion as an engineering problem rather than a guessing game, we remove the stress of social media trends and replace it with a robust, repeatable retail system. Your book deserves a launch structure that operates like a professional business, backed by deep data tracking and clear communication.
✉️ No calls. No meetings. Every detail in writing, from the first message to final delivery.
Email-based paper trail
Genres & submarkets covered
New York, USA Based
Sustainable book sales require an interconnected system where packaging, metadata, retail algorithms, and reader traffic work together.
Aligning backend KDP search strings, subtitle phrasing, and series identifiers with the exact query language readers type into retail search bars every day.
Auditing Amazon's 16,000+ category taxonomy to place your book in active, highly targeted subcategory nodes where organic ranking is achievable.
Replacing passive plot summaries with psychological blurb copywriting designed to hook reader interest and drive Look Inside clicks.
Sequencing paid newsletters, Amazon Ads, and reviewer outreach across release windows to maintain sales velocity and signal the recommendation engine.
Optimizing back-matter layout, series calls-to-action, and sample chapter excerpts to maximize conversion from Book 1 to subsequent series titles.
Establishing consistent branding, Amazon Author Central optimization, and BookBub profiles that convert one-time buyers into long-term catalog readers.
Understanding the four quantitative variables that govern whether your book is surfaced to active buyers or hidden behind thousands of competing titles.
When a reader types a search into Amazon (e.g., "enemies to lovers fantasy romance with dragons"), the algorithm cross-references backend search strings, title/subtitle metadata, and category mappings. If your book lacks these exact semantic anchors, you are excluded from organic results entirely before cover art or price are ever evaluated.
The Takeaway: Literary descriptions belong in the blurb, while high-intent search phrases must be strategically placed in the metadata architecture.
The algorithm continuously calculates how many browsing shoppers click your thumbnail relative to total impressions. If your cover art, title typography, or review stars contradict subgenre expectations, your CTR drops. A declining CTR signals irrelevance to the algorithm, lowering your keyword search rankings.
The Takeaway: Cover design is not just artwork; it is a visual data signal that must match reader expectations in your subgenre.
Once a reader clicks your product page, the algorithm tracks the percentage who buy or read via Kindle Unlimited. Amazon favors pages with strong conversion rates. If your blurb is weak, pricing is misaligned, or A+ Content is missing, readers bounce, causing the algorithm to pull back your organic visibility.
The Takeaway: Driving traffic to an unoptimized product page wastes ad spend and hurts algorithmic ranking.
Amazon maps customer purchase histories together. If your early buyers consist of untargeted friends or generic social followers, the system links your book to irrelevant titles. This algorithmic misclassification ruins your placement in "Customers who bought this also bought" carousels.
The Takeaway: Targeted, genre-specific launch traffic teaches the algorithm who your ideal readers are from day one.
If two or more of these symptoms match your situation, your book has a positioning disconnect rather than a writing quality issue.
The Symptom: You hold a 4.5+ star rating from genuine readers, yet your Best Sellers Rank stays stuck past #500,000 without organic movement.
The Root Cause: Reviews improve page conversion, but they do not create search indexing. If backend keywords do not match reader search queries, prospective buyers will never discover the page.
The Solution: Complete backend metadata restructuring and subcategory node realignments.
The Symptom: Personal network announcements and release-day posts produced a brief spike that vanished as soon as promotional activity ended.
The Root Cause: Launch traffic was unstacked and failed to maintain the 7-to-14-day velocity needed for automated recommendation indexing to take over.
The Solution: Coordinated promo stacking and post-launch advertising to maintain sales momentum.
The Symptom: Marketing feels like guessing because you lack a clear map of comparable authors and specific reader tropes.
The Root Cause: Books described with broad categories ("for fans of good fiction") fail to trigger the specific trope associations readers look for when browsing.
The Solution: Detailed comp-title triangulation and audience profile mapping.
The Symptom: Your title is filed under "Fiction > General" or broad umbrellas that require thousands of daily sales just to show up on page 10.
The Root Cause: Default KDP BISAC mapping placed the book in high-level trees rather than niche subcategory nodes with lower sales thresholds.
The Solution: Node-path extraction and KDP publisher category reassignment.
The Symptom: Your series has a severe read-through leak, making advertising Book 1 financially unsustainable.
The Root Cause: Missing direct purchase links in back-matter, lack of teaser chapters, or inconsistent series branding across covers.
The Solution: Series funnel overhaul, back-matter re-engineering, and Book 2 blurb realignment.
The Symptom: Older catalog titles have stopped selling entirely despite positive reviews and strong writing quality.
The Root Cause: Search keywords and cover packaging have become outdated compared to current genre design standards.
The Solution: Backlist revival strategy pairing updated metadata with price-pulse promotions.
The Symptom: High Advertising Cost of Sales (ACOS) on Amazon or Meta Ads with minimal organic sales lift.
The Root Cause: Running paid traffic to a page with unoptimized blurb copy, weak cover contrast, or mismatched keyword targeting.
The Solution: Full product page conversion optimization followed by targeted keyword campaign setup.
The Symptom: Trying to balance social media, newsletters, TikTok, and PR without a clear idea of what actually moves books.
The Root Cause: Following generic promotional advice that fails to match the specific buyer behavior of your subgenre.
The Solution: A prioritized, documented marketing plan focusing exclusively on high-yield activities.
Before writing strategy or running ads, I audit these fundamental data signals across your catalog.
Tracking Best Sellers Rank fluctuations to determine organic baseline sales and identify post-promotional drop-off patterns.
Evaluating your current Amazon category tree depth against lower-competition subcategory paths.
Benchmarking backend 50-character search strings against active, high-intent buyer query volume.
Checking recommendation carousels to verify whether Amazon pairs your title with true comparable authors or misaligned books.
Analyzing verified customer reviews to extract reader-favorite tropes, pacing feedback, and marketing hooks.
Comparing your digital and print price points with top-selling titles in your specific subgenre.
Assessing typography readability and visual genre signaling at small mobile thumbnail sizes.
Auditing your Amazon Author Central profile, bibliography connections, and multi-region availability.
Auditing end-of-book call-to-action placement and sample excerpts across consecutive series titles.
Identifying 10 to 20 fast-moving comparable titles published within the last 18 months for advertising targets.
Evaluating your book's presence across active Goodreads Listopia lists, BookBub categories, and reader groups.
Auditing graphic banner storytelling, comparison tables, and character art to drive page conversion rates.
Why focusing on retail discovery infrastructure produces better, longer-lasting results than temporary promotional spikes.
| Strategy Element | Generic Promotional Approach | Maddison Middleton Approach |
|---|---|---|
| Primary Focus | Chasing temporary social media spikes and uncoordinated ad clicks | Building permanent search indexing and retail recommendation infrastructure |
| Communication Method | Unstructured phone calls, verbal advice, and vague update emails | 100% documented email records with detailed briefs and deliverables |
| Metadata Optimization | Basic KDP entry with generic, unresearched category selections | Data-driven keyword engineering across backend search strings and subcategory nodes |
| Retail Conversion | Driving paid traffic to generic, unoptimized book blurbs | Crafting high-converting blurbs and A+ Content before promotional traffic begins |
| Long-Term Value | Sales drop immediately once daily ad spend or social posting stops | Creates a self-sustaining discovery foundation that supports backlist sales for years |
| Operational Clarity | Unclear deliverable schedules and difficult-to-track commitments | Time-stamped deliverables, clear project timelines, and fixed written proposals |
Different genres follow different reader purchasing habits. I apply genre-specific strategies to every title.
Contemporary, Regency, Dark Romance, Fantasy Romance, Paranormal, Romantic Comedy, Romantic Suspense.
Romance readers search by specific tropes, heat levels, and emotional dynamics. We structure your metadata and blurb around high-interest reader hooks (e.g., enemies-to-lovers, fake dating, grumpy-meets-sunshine) to attract dedicated genre readers.
Epic Fantasy, Space Opera, Cozy Fantasy, LitRPG, Cyberpunk, Urban Fantasy, Hard Sci-Fi.
Speculative fiction relies on distinct subgenre packaging. We balance deep worldbuilding elements with clear subgenre signaling, making sure cozy fantasy is visually and semantically separated from grimdark or LitRPG titles.
Psychological Thrillers, Cozy Mysteries, Legal Suspense, Police Procedurals, Noir, Domestic Suspense.
Suspense readers respond to strong hooks and fast-paced tension. We design blurb copy around high-stakes central dilemmas that encourage readers to sample the opening chapters immediately.
Personal Development, Business Strategy, Professional Memoirs, Health & Wellness, Leadership.
Nonfiction requires clear authority and immediate utility. We frame your subtitle, blurb, and A+ Content around specific, actionable solutions to build credibility with professional and everyday readers.
"A book does not sell simply because it was published. It sells when the right readers find it at the right time, in the right place, backed by clear positioning and consistent visibility."
Send an email describing your book, genre, and goals. You will receive a thoughtful, written response outlining clear next steps.