Clear positioning, honest strategy, and consistent execution, communicated entirely in writing. Based in New York, USA.
I'm Maddison Middleton, a book marketing specialist based in New York, USA. I work with independent authors, small presses, and traditional publishers who value a clear, structured, and dependable process over informal conversations that are difficult to track.
My work is shaped by an important reality in modern publishing: great books often struggle commercially because their metadata, category placement, and launch timelines are treated as an afterthought. You can write an incredible story, but if retail recommendation algorithms cannot index your work, readers simply won't find it. I solve this problem by applying analytical, data-focused methods to book marketing.
Every project I take on runs entirely through email. That means every brief, strategy document, update, and deliverable exists in writing from your very first message. Nothing is left to memory, and nothing relies on a quick phone call that only one person recalls accurately later. If you ever need to review what was agreed upon, what was delivered, or what comes next, the complete record is right in your inbox.
I approach book marketing the same way an editor approaches a manuscript: every element must be reviewed, refined, and aligned with what readers are actually looking for. That means a pitch is not sent until it matches the outlet, an advertising campaign is not expanded until initial metrics justify the spend, and a launch schedule is not finalized until it accounts for your real release timeline.
Effective book marketing is built on practical fundamentals, not fleeting internet tricks.
Many authors view recommendation systems on Amazon, BookBub, and Goodreads as unpredictable obstacles. In reality, retail algorithms are simply automated systems designed to connect the right product with the right buyer. When we structure your backend keywords, subcategories, and blurbs with clear, unambiguous genre signals, the algorithm becomes an effective tool for growing your audience.
Spending advertising dollars on an unoptimized book page with a weak blurb and generic packaging leads to expensive, wasted clicks. If your cover, subtitle, and description fail to immediately communicate your book's core appeal, visitors will bounce. I focus on building a strong conversion foundation before recommending any paid marketing spend.
When readers are ready to buy, they look for specific reading experiences. A reader rarely searches for "a wonderful emotional journey"; they search for "small-town holiday romance" or "space opera with military politics." Matching your metadata to real search intent makes finding and buying your book simple for readers.
A book is not an isolated product—it is part of an author's broader catalog. We build marketing systems that promote your backlist, increase series read-through rates, and guide readers from your first release toward your entire body of work.
Different genres have different reader habits. Here is how our approach adapts across major categories.
Contemporary, Regency, Dark Romance, Fantasy Romance, Paranormal, Romantic Suspense.
Romance readers look for specific tropes, pairing dynamics, and heat levels. We optimize metadata around core reader expectations (e.g., enemies-to-lovers, forced proximity, second-chance romance) to attract dedicated genre fans.
Epic Fantasy, Space Opera, Cozy Fantasy, LitRPG, Cyberpunk, Urban Fantasy, Hard Sci-Fi.
Speculative fiction requires distinct subgenre signaling. We ensure packaging clearly differentiates cozy, character-driven stories from expansive, fast-paced adventures or hard sci-fi.
Psychological Thrillers, Cozy Mysteries, Legal Suspense, Police Procedurals, Noir.
Suspense readers respond to strong tension and high stakes. We craft marketing copy around central dilemmas that encourage readers to sample the opening chapters immediately.
Personal Development, Business Strategy, Professional Memoirs, Health & Wellness, Leadership.
Nonfiction requires clear authority and immediate utility. We structure subtitles, blurbs, and A+ Content around specific solutions to build trust with professional readers.
Clear ethical guidelines that govern every project and client relationship.