Case Studies & Outcomes

Selected Work & Transformations

To protect client privacy, projects are shown using the author's initial only, with specific book titles withheld.

Author M. • Fantasy Romance

Launch Campaign & Category Positioning

Scope of Work: 60-day launch campaign, metadata restructuring, and blurb copywriting.

Approach: Identified high-intent search strings used by fantasy romance readers. Repositioned the title out of broad fantasy into specific fairy tale retelling subcategories.

We combined reviewer outreach with targeted genre promotions. By positioning the book within precise subcategories, we helped it gain organic visibility among readers seeking those exact tropes.

Verifiable Outcomes:

  • Selected by 3 active indie book clubs
  • Review count doubled within 60 days of launch
  • BSR improved by over 400,000 places
Author D. • Thriller Series

Series Read-Through Funnel Overhaul

Scope of Work: Read-through audit across a 3-book thriller series, back-matter CTA updates, and Book 2 blurb rewrite.

Approach: Placed direct 1-click buy links at the end of Book 1 and revised the Book 2 description to focus on the continuing plot tension.

We audited the transition between Book 1 and Book 2. Clean purchase links and a clear series connection made continuing the series an easy choice for readers.

Verifiable Outcomes:

  • Series read-through rate rose from 20% to 52%
  • Total monthly series royalties nearly tripled
  • Cost per acquisition decreased significantly
Author S. • Nonfiction / Business

A+ Content & Subcategory Optimization

Scope of Work: Category node reassignment, subtitle keyword alignment, and structured A+ Content graphics.

Approach: Formatted sales page visual presentation around professional trust cues, targeting specific business subcategories.

We redesigned the book's product page, using clear visuals in the A+ Content section to highlight key frameworks. Focusing on specific business subcategories attracted professional buyers.

Verifiable Outcomes:

  • Achieved #1 Best Seller status in two subcategories
  • Top-100 overall placement in main category
  • Daily sales conversion rate increased by 38%
Author H. • Historical Fiction

Backlist Revival & Promo Sequencing

Scope of Work: Metadata overhaul, packaging suggestions, and price-pulse promotional stacking on an older title.

Approach: Re-indexed backend keywords for era-specific search terms and coordinated a multi-day promotional sequence.

We refreshed backend keywords to match current historical fiction search trends and ran targeted promotions. This revived steady organic discovery for the title.

Verifiable Outcomes:

  • Resurrected title to steady monthly organic sales
  • Gained 40+ verified reviews within 90 days
  • Established permanent search indexing
Author K. • LitRPG / Sci-Fi

Amazon Ads & Comp-Author Targeting

Scope of Work: Setup and management of targeted Amazon Ads campaigns across 30+ comparable authors.

Approach: Structured keyword and product-targeting ad groups around fast-moving LitRPG titles to drive Kindle Unlimited page reads.

We targeted readers of similar series with clear visual ads, leading to a steady increase in daily KENP reads and stable ad profitability.

Verifiable Outcomes:

  • KENP page reads increased by 140%
  • Ad spend achieved profitable return within 45 days
  • Title ranked consistently in top 20 subcategories
Author C. • Cozy Mystery

Book Club & Community Placement

Scope of Work: Reading group outreach, discussion guide creation, and Goodreads Listopia strategy.

Approach: Pitched the book to targeted mystery reading groups and curated placements on active Listopia lists.

Connecting directly with active reading communities helped build word-of-mouth recommendations and steady review growth.

Verifiable Outcomes:

  • Adopted by 7 independent reading groups
  • Featured on 12 active Goodreads Listopia lists
  • Added 65+ organic reader reviews in 4 months
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